Privacy Policy

Last updated: January 2026

Direct Wholesale Ltd (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store and protect personal information when you visit or use directwholesaleltd.co.uk, contact us, create an account, place an order or otherwise interact with our business.

Please read this Privacy Policy carefully so that you understand how we handle your personal data.

1. Who We Are

Direct Wholesale Ltd

Website: directwholesaleltd.co.uk

Direct Wholesale Ltd is the data controller responsible for your personal data.

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us using the details above.

2. Information We Collect

Depending on how you interact with our website and business, we may collect the following information:

Personal and contact information

This may include:

Your name
Company or business name
Billing address
Delivery address
Email address
Telephone number
Business contact details

Account information

If you create an account with us, we may collect information such as your username, account details and order history.

Order and transaction information

When you place an order, we may collect information necessary to process and fulfil that order, including:

Products purchased
Order details
Billing and delivery information
Payment status
Invoices and transaction records

We do not normally store complete payment-card details on our own systems. Payments may be processed by third-party payment providers, depending on the payment methods available on our website.

Information you provide to us

We may collect information you provide when you:

Contact us
Submit an enquiry
Request a quotation
Complete a contact form
Subscribe to communications
Create an account
Place an order
Communicate with our customer service team

Technical information

When you visit our website, certain technical information may be collected automatically, such as:

IP address
Browser type
Device type
Operating system
Website pages visited
Date and time of visits
Referring website
Basic website usage information

This information may be collected through website technologies such as cookies and similar technologies.

3. How We Use Your Information

We may use your personal data for the following purposes:

To process and fulfil orders
To provide quotations and wholesale services
To communicate with you about your orders or enquiries
To provide customer support
To manage customer accounts
To process payments
To arrange delivery of products
To maintain business and transaction records
To improve our website, products and services
To protect our website and business against fraud, misuse and security threats
To comply with legal and regulatory obligations
To send marketing communications where permitted by law and where required, with your consent

We will only use your personal information where we have a lawful basis for doing so.

4. Our Lawful Bases for Processing

Depending on the circumstances, we may process your personal data on one or more of the following lawful bases:

Contract

We may need to use your information to enter into or perform a contract with you, such as processing an order or providing a quotation.

Legal obligation

We may process information where this is necessary to comply with legal, accounting, tax or regulatory requirements.

Legitimate interests

We may use information where it is necessary for our legitimate business interests, provided those interests do not override your rights and freedoms.

This may include operating and improving our website, managing customer relationships, preventing fraud and protecting our business.

Consent

Where required, we may ask for your consent before using your personal information for a particular purpose, such as certain types of marketing or non-essential cookies.

You can withdraw consent where processing is based on consent.

5. Marketing

We may contact existing or prospective customers about our products, services, offers and wholesale opportunities where permitted by applicable law.

Where your consent is required, we will ask for it before sending marketing communications.

You can unsubscribe from marketing communications at any time by following the unsubscribe instructions provided in the communication or by contacting us.

Unsubscribing from marketing does not prevent us from sending important service or transaction-related communications, such as order confirmations, invoices or delivery information.

6. Cookies

Our website may use cookies and similar technologies to ensure that the website functions properly, remember preferences, understand website usage and, where applicable, support marketing or analytics.

Some cookies are necessary for the website to operate and cannot be disabled through certain website functions.

Where required, we will ask for your consent before placing non-essential cookies on your device.

You can also manage cookies through your browser settings.

For more information about the cookies used on our website, please refer to our Cookie Policy.

7. WooCommerce and Website Services

Our website may use WooCommerce and WordPress to provide online shopping, customer accounts, checkout and related website functionality.

Depending on the configuration of our website and the services we use, information such as customer details, order information, billing and delivery information may be processed through these systems.

WooCommerce provides controls for store owners relating to privacy notices, personal-data retention and customer data requests.

We only use the information necessary to operate our online store and provide our services.

8. Payment Providers

Payments made through our website may be processed by third-party payment providers.

Depending on the payment method selected, the payment provider may collect and process information necessary to complete the transaction.

We recommend reviewing the privacy policy of the relevant payment provider for information about how it handles your personal data.

We do not intentionally collect or store your full payment-card number or security code unless specifically stated otherwise.

9. Delivery and Other Service Providers

We may share relevant information with trusted third parties where necessary to operate our business and provide services to you.

These may include:

Payment service providers
Delivery and courier companies
Website hosting providers
IT and technical service providers
Website analytics providers
Accounting and professional service providers
Fraud prevention and security providers
Customer service providers

We only provide third parties with information that is reasonably necessary for them to perform their services.

10. International Transfers

Some of our service providers may process personal data outside the United Kingdom.

Where personal data is transferred outside the UK, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable data-protection law.

This may include using appropriate safeguards or relying on an applicable adequacy decision.

11. How Long We Keep Your Information

We keep personal data only for as long as reasonably necessary for the purposes for which it was collected.

The exact retention period depends on the type of information and why we need it.

For example:

Customer and order information may be retained for as long as necessary to manage the customer relationship and comply with legal, accounting and tax requirements.
Enquiry information may be retained for as long as reasonably necessary to respond to and manage the enquiry.
Marketing information may be retained until you unsubscribe or where we otherwise determine that it is no longer necessary.
Technical and website information may be retained according to the relevant system or analytics provider’s retention settings.

When information is no longer required, we will securely delete it or anonymise it where appropriate.

WooCommerce also provides store owners with personal-data retention controls, which can be configured according to applicable legal requirements.

12. Keeping Your Information Secure

We take reasonable technical and organisational measures to protect personal information against:

Unauthorised access
Accidental loss
Destruction
Misuse
Alteration
Unauthorised disclosure

However, no website or internet transmission can be guaranteed to be completely secure.

13. Your Data Protection Rights

Depending on the circumstances, you may have rights under applicable UK data-protection law, including the right to:

Request access to your personal data
Request correction of inaccurate or incomplete information
Request deletion of your personal data
Request restriction of processing
Object to certain processing
Request transfer of certain personal data to another organisation
Withdraw consent where processing is based on consent
Object to direct marketing

The availability of these rights depends on the circumstances and applicable legal requirements.

The ICO states that individuals have rights concerning access, rectification, erasure, restriction, portability and objection, among other protections.

14. How to Exercise Your Rights

If you would like to exercise any of your data-protection rights, please contact us:

We may need to verify your identity before completing certain requests.

We will normally respond to valid requests within the period required by applicable data-protection law.

15. Complaints

If you have concerns about how we use your personal data, we encourage you to contact us first so that we can investigate and try to resolve your concern.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data-protection regulator.

You can find information about the ICO and how to make a complaint through its official website.

16. Third-Party Websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices, security or content of third-party websites.

We recommend reviewing the privacy policy of any third-party website you visit.

17. Children’s Privacy

Our website and services are intended primarily for businesses and adults.

We do not knowingly collect personal information from children for the purpose of providing our wholesale services.

If you believe that a child has provided personal information to us, please contact us so that we can investigate and take appropriate action.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, services, technology or legal requirements.

When we make changes, we will update the “Last updated” date at the top of this page.

We recommend checking this page periodically to stay informed about how we handle personal information.

19. Contact Us

If you have questions about this Privacy Policy or how Direct Wholesale Ltd handles your personal information, please contact us: